An article in the Register today points out that searches from Google can end up with empty Trackback articles in the results list. The article blames the inventors of Trackback and similar technolgies for this phenomenon. I think they’ve missed the boat here. Surely it’s a result of Google’s search technology not being good enough? Google became the number 1 search engine because their “PageRank” technology resulted in better search results than their competitors. Now, their technology is inferior for the current state of the web, and so I think that they need to innovate or lose their crown to another search engine that can deal with today’s web.